Privacy Policy

Effective date: 01/11/2026

1. Introduction

❤️ At FabLittleBag South Africa, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Enviromax Innovations (Pty) Ltd, trading as FabLittleBag South Africa, collects, uses, stores and protects personal information when you visit our website, purchase our products or communicate with us.

We aim to process personal information responsibly and in accordance with South Africa’s Protection of Personal Information Act (POPIA).

Our website is https://fablittlebag.co.za.

2. Information We Collect

Depending on how you interact with us, we may collect:

✅ Your name and surname.
✅ Your email address and telephone number.
✅ Billing and delivery addresses.
✅ Order details and purchase history.
✅ Information you provide through contact forms, emails or other correspondence.
✅ Information about your use of our website, including browser, device, cookie and website interaction data.
✅ Marketing preferences, where recorded.

✅ We collect information directly from you when you place an order, make an enquiry, communicate with us or subscribe to marketing communications.

Certain technical information may also be collected automatically when you visit our website.

We do not intentionally request sensitive personal information unless it is necessary for a specific, lawful purpose.

3. How We Use Your Information

We use personal information for legitimate business purposes, including:

✅ Processing and fulfilling orders.
✅ Arranging deliveries.
✅ Communicating about purchases, enquiries and customer service.
✅ Processing payments and maintaining transaction records.
✅ Meeting accounting, tax and other legal obligations.
✅ Maintaining the security and functionality of our website.
✅ Understanding website performance and improving our online shopping experience.
✅ Sending product news, offers and marketing communications where permitted by applicable law.

✅ We aim to use personal information only for purposes that are lawful, relevant and reasonably necessary.

4. Online Orders and Payments

Our website uses WooCommerce to facilitate online purchases.

When you place an order, we collect the information necessary to process your purchase, arrange delivery and communicate with you.

We use PayFast and Ozow as payment service providers.

Payment information is processed through the relevant payment provider’s systems. We do not intentionally collect or store complete payment card details on our website.

Payment providers process information according to their own security arrangements and privacy policies.

5. Delivery and Courier Services

We use The Courier Guy to deliver orders.

To fulfil your purchase, we may share the necessary delivery information with our courier, including your name, delivery address, telephone number and relevant order or delivery details.

We share only the information reasonably required to arrange and complete delivery.

6. Marketing Communications

We may communicate with customers and business contacts about FabLittleBag products, services, news and offers.

Our marketing communications may be sent through Mailchimp or directly from our business email accounts.

We recognise that not every contact on our existing mailing lists necessarily provided consent through a website subscription form.

We are reviewing our marketing practices to ensure that communications are sent on an appropriate lawful basis and that recipients can exercise their rights.

Marketing emails should include an unsubscribe option or another clear way to request removal from future marketing communications.

You may also request removal by contacting info@fablittlebag.co.za.

We will respect valid requests to stop receiving direct marketing.

7. Google Analytics and Website Statistics

FabLittleBag South Africa uses Google Analytics 4 (GA4), a website analytics service provided by Google, to help us understand how visitors interact with our website and improve our products, services and online shopping experience.

Google Analytics may collect information such as pages visited, interactions with our website, approximate geographic location, device and browser information, and online identifiers stored through cookies.

We use this information primarily to analyse website traffic, understand customer behaviour and improve website performance. Our standard analytics reports do not identify visitors by name.

Google operates its analytics technology and processes information in accordance with its own privacy practices. Although FabLittleBag determines its use of Google Analytics, we do not control all aspects of Google’s independent processing or technical infrastructure.

You can learn more about Google’s privacy practices at:

https://policies.google.com/privacy

We aim to provide visitors with meaningful information and choices about optional cookies. We periodically review our analytics and consent settings to improve their operation and alignment with applicable South African privacy requirements, including POPIA.

8. Cookies and Website Technologies

Our website uses cookies and similar technologies to support website functionality and understand how visitors use our services.

These may include:

✅ Essential cookies: Support shopping baskets, checkout, security and other necessary website functions.
✅ Analytics cookies: Help us understand website traffic, visitor interactions and website performance.
✅ Other technologies: May be used by integrated website services, subject to their configuration and purpose.

Our website provides a cookie banner through which visitors can review available preferences.

We are continuing to review the technical operation of our analytics and cookie controls to ensure that the choices presented to visitors are implemented appropriately.

Further information is available in our website’s Cookie Policy.

9. Sharing Personal Information

We do not sell customer personal information.

We may share relevant information with trusted service providers where necessary for our operations, including:

✅ WooCommerce and website-related service providers.
✅ PayFast and Ozow for payment processing.
✅ The Courier Guy for deliveries.
✅ Mailchimp for marketing communications.
✅ Google for website analytics.
✅ Professional advisers, including accountants, where necessary.
✅ Authorities or regulators where disclosure is legally required.

✅ Service providers may have their own privacy notices and data-processing arrangements.

We take reasonable steps to ensure that personal information is shared only for legitimate purposes and with appropriate safeguards.

10. Storage and Security

We use business systems, including Microsoft OneDrive, to store and manage certain business information and records.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include access controls, account security, software maintenance and the use of reputable service providers.

No website or electronic storage system can be guaranteed to be completely secure. We therefore review and improve our security practices as appropriate.

11. International Service Providers and Data Transfers

Although FabLittleBag South Africa primarily operates within South Africa, some technology and service providers we use, including Google, Microsoft and Mailchimp, may process or store information outside South Africa.

Where personal information is transferred internationally, we aim to ensure that the transfer is permitted under POPIA and supported by appropriate protections.

Our use of these services does not mean that we routinely disclose customer information to unrelated overseas businesses.

12. How Long We Keep Information

We retain personal information for as long as reasonably necessary to:

✅ Fulfil orders and provide customer support.
✅ Maintain appropriate business and accounting records.
✅ Comply with tax, regulatory and other legal obligations.
✅ Resolve disputes and protect legitimate business interests.

✅ Different categories of information may have different retention requirements.

When information is no longer required, we aim to delete, destroy or de-identify it appropriately, subject to applicable legal requirements.

13. Your Privacy Rights

Subject to POPIA and other applicable laws, you may have the right to:

✅ Ask whether we hold personal information about you.
✅ Request access to personal information we hold.
✅ Request correction of inaccurate or outdated information.
✅ Request deletion of information where legally appropriate.
✅ Object to certain processing activities.
✅ Withdraw consent where processing relies on consent.
✅ Request that we stop sending direct marketing communications.
✅ Raise concerns about how your personal information is handled.

To exercise your rights, please contact our Information Officer using the details below.

We may need to verify your identity before responding to certain requests.

14. Information Officer and Privacy Enquiries

Legal entity: Enviromax Innovations (Pty) Ltd
Trading as: FabLittleBag South Africa
Registration number: 2012/135403/07
Information Officer: Tamara De Kock
Position: Managing Director and Information Officer
Email: info@fablittlebag.co.za

Tamara De Kock, Managing Director of Enviromax Innovations (Pty) Ltd, is responsible for overseeing the company’s compliance with POPIA and handling enquiries relating to the protection of personal information.

If you have questions about how we collect, use, store or protect your personal information, or wish to exercise your rights to access, correct or request the deletion of your personal information, please contact our Information Officer using the email address above.

The company is completing the applicable Information Officer registration requirements with the South African Information Regulator.

15. Complaints to the Information Regulator

If you have concerns about the way we handle your personal information, we encourage you to contact us first so that we can investigate and respond.

You also have the right to approach South Africa’s Information Regulator regarding alleged infringements of your privacy rights.

Information about the regulator and its complaints procedures is available at:

https://inforegulator.org.za/

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, website technologies, service providers or applicable legal requirements.

The latest version will be published on our website, together with its effective date.

We encourage visitors to review this policy periodically.

17. Contact Us

For privacy-related questions, requests or concerns, please contact:

FabLittleBag South Africa
Enviromax Innovations (Pty) Ltd
Attention: Tamara De Kock, Managing Director and Information Officer
Email: info@fablittlebag.co.za
Website: https://fablittlebag.co.za

WhatsApp: +27-65-773-3703